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Mattel CEO Ynon Kreiz steps down amid stagnant sales and leadership criticism; Roger Lynch to take over in October.

Market News
30 Sep 2026
New York Post
View Source
Bearish
Mattel CEO Ynon Kreiz steps down amid stagnant sales and leadership criticism; Roger Lynch to take over in October.

Mattel CEO Ynon Kreiz is leaving after a challenging period marked by stagnant sales and declining Barbie brand performance despite a major movie release. Analysts and investors criticized Kreiz's leadership and strategy, noting that Mattel's stock has fallen and the company missed earnings expectations. Roger Lynch, a current board member, will succeed Kreiz as CEO starting October 2. The change comes amid ongoing pressure from activist investors and speculation about a potential merger with Hasbro, as Mattel struggles to capitalize on current toy trends compared to competitors.

Mattel shares dropped 4.20% to USD 12.66 on Pluang as of October 1, 2026, 00:41 WIB, reflecting ongoing investor concerns amid leadership changes. Despite the CEO transition, all Pluang order activity for Mattel remains on the buy side, suggesting some investor confidence. Meanwhile, Hasbro shares edged up 0.14% to USD 88.38, showing relative stability as merger talks with Mattel continue to circulate.

More News (MAT)

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