Byrna Technologies has entered a definitive agreement to acquire most assets of HERO Defense Systems, adding compact, everyday-carry less-lethal personal defense products to its portfolio. This acquisition broadens Byrna's offerings to include smaller, more affordable devices, attracting new consumers to the less-lethal personal safety market. The deal includes cash, restricted stock, and performance-based royalties, with integration expected within 30 days. Byrna aims to leverage HERO's products across its e-commerce and retail channels to expand market reach and consumer engagement.

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Byrna Technologies partners with Acceleration Partners to expand influencer network and relaunch affiliate marketing.

Byrna Technologies has selected Acceleration Partners to enhance its influencer and affiliate marketing efforts. The partnership aims to build a broader social creator network focusing on Instagram, Facebook, and YouTube, targeting diverse audiences ...

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Byrna Technologies to acquire HERO Defense Systems assets, expanding less-lethal personal defense product range.

More News (BYRN)

Byrna Technologies partners with Acceleration Partners to expand influencer network and relaunch affiliate marketing.

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Byrna Technologies to acquire HERO Defense Systems assets, expanding less-lethal personal defense product range.

More News (BYRN)

Byrna Technologies partners with Acceleration Partners to expand influencer network and relaunch affiliate marketing.

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