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Ripple inks $5M yearly deal to brand Florida Field with XRP logo starting 2026 season

Market News
04 Sep 2026
Bitcoin
View Source
Bullish
Ripple inks $5M yearly deal to brand Florida Field with XRP logo starting 2026 season

Florida Athletics has signed a multiyear sponsorship deal with Ripple, placing the XRP logo on the field at Ben Hill Griffin Stadium starting with the 2026 football season. The agreement, reportedly worth $5 million annually, also includes digital and event signage and supports financial and technology education for students and athletes. This deal follows an NCAA rule change allowing commercial field ads during regular-season games and marks Ripple's expanding presence in college sports branding and education programs. The partnership aligns with the University of Florida's plans for a major stadium renovation and Ripple's broader strategy to promote XRP and blockchain education.

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