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Booking Holdings to execute a historic 25-for-1 stock split in April 2026 to boost accessibility.

Company Fundamentals
31 Mar 2026
24/7 Wall Street
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Bullish
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Booking Holdings will perform a 25-for-1 stock split effective April 2, 2026, with split-adjusted trading starting April 6. This move lowers the share price from over $4,100, making it more accessible to retail investors. The split reflects the company's growth since its reverse split during the dot-com bust and aims to improve liquidity and broaden investor eligibility. Despite recent stock pullback, strong Q4 2025 revenue growth and a dividend increase support a positive outlook, with key upcoming catalysts including the FIFA World Cup 2026 and Q1 2026 earnings results.

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