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Booking Holdings splits stock 25-for-1, boosting retail access amid strong travel market growth

Company Fundamentals
02 Apr 2026
Seeking Alpha
View Source
Bullish
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Booking Holdings completed a 25-for-1 stock split to make shares more accessible to retail investors without changing the company's value. The company leads the $3 trillion global travel market and posted strong Q4 results with 16% revenue growth and 17.4% adjusted EPS growth, beating expectations. Shares trade at a forward PE of 15.8, below the 10-year average, with an estimated 27% upside to fair value. Risks include margin pressure from Google's AI and macroeconomic challenges, but Booking Holdings' asset-light model, dividend growth, and buybacks support long-term returns.

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