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Booking Holdings upgraded to Strong Buy on solid growth and undervalued stock amid AI and macro fears

Analyst Insights
25 Mar 2026
Seeking Alpha
View Source
Bullish
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Booking Holdings received a Strong Buy upgrade due to its resilient growth, strong financials, and undervaluation caused by exaggerated fears around AI and macroeconomic issues. The company posted 13% revenue growth and 22% EPS growth in 2025, supported by buybacks and dividends yielding about 5.5%. Management expects mid-teens EPS growth in 2026 and beyond, with potential cost savings from AI integration. Analysts believe the stock's intrinsic value is significantly higher than current prices, with long-term growth prospects outweighing risks.

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