BlackRock launches iShares Nasdaq 100 ETF (IQQ) to compete with Invesco's QQQ fund.

BlackRock introduced the iShares Nasdaq 100 ETF (IQQ) on July 9, 2026, aiming to challenge the dominance of Invesco's QQQ fund by offering targeted exposure to Nasdaq-100 companies. IQQ competes alongside State Street's QNDX ETF, providing investors with more options focused on tech, consumer discretionary, healthcare, and industrial sectors. BlackRock is leveraging a competitive expense ratio, currently waived to 0.10%, to attract investors. While QQQ remains strong with a 33.98% one-year return and recent structural improvements, the new competition could drive innovation and offer investors more tailored portfolio choices, especially given the Nasdaq-100's exposure to growth areas like artificial intelligence.