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Bitcoin adoption mirrors Facebook's growth phase, tripling users despite losing 'cool' factor.

Analyst Insights
29 Mar 2026
BeInCrypto
View Source
Bullish
pluang ai news

Bitcoin has entered a phase similar to when Facebook's user base tripled after losing its 'cool' appeal, according to Bloomberg ETF analyst Eric Balchunas. The number of global Bitcoin holders has grown from 30-50 million in 2021 to about 106 million today, driven by mainstream adoption through spot ETFs like BlackRock's iShares Bitcoin Trust. This shift from niche to broad acceptance suggests Bitcoin is poised for significant growth, much like Facebook's expansion from 1 billion to 3 billion users despite slower growth rates. The trend indicates that losing countercultural appeal can mark the start of a major growth phase for Bitcoin.

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