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Big Ten debuts immersive fan experience at Fanatics Fest NYC, boosting college sports exposure.

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16 Jul 2026
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Assembli Events & Production is creating the Big Ten Conference's first fan activation at Fanatics Fest NYC, held July 16-19, 2026. This event marks the Big Ten as the first collegiate conference to join the premier sports fan festival, showcasing trophies like the Heisman and CFP National Championship, interactive games, and fan engagement activities. The activation aims to expand the collegiate sports audience and deepen fan connections through immersive experiences. Assembli continues its partnership with the Big Ten, also producing the Big Ten Championship Fan Fest later in the year.

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