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Best Buy boosts sales with AI assistant, smaller stores, and new marketplace sellers.

Company Fundamentals
27 Aug 2026
PYMNTS
View Source
Bullish
pluang ai news

Best Buy is enhancing its customer experience by launching the AI assistant Ask Blue, integrated with OpenAI to help customers find products and complete purchases via ChatGPT. The company is also expanding its physical presence with smaller-format stores and in-store Meta Lab spaces focused on AI and virtual reality products. Additionally, Best Buy is broadening its online marketplace by allowing international sellers, increasing product variety. These efforts contributed to a 4.1% increase in comparable sales in Q2 FY2027, prompting an upward revision of sales guidance for the year. The strategy aims to blend digital innovation with physical retail to attract and retain value-focused customers.

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