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Baozun's Q2 revenue and profits rise sharply; Citigroup boosts price target to $5.30

Company Fundamentals
27 Aug 2026
Tony Dante
View Source
Bullish
pluang ai news

Baozun reported a 7.5% revenue increase in Q2 2026 to RMB2.74 billion, driven by growth in both its E-Commerce and Brand Management segments. The company turned an operating loss into a profit, with non-GAAP operating income rising significantly to RMB74.3 million. Citigroup maintained a "Buy" rating and raised its price target to $5.30, reflecting an 81% potential upside. Baozun also raised its 2028 non-GAAP operating income target to at least RMB700 million, supported by margin expansion, operational leverage, and AI-driven efficiency improvements, though risks remain.

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