JD Sports Fashion PLC has signed a franchise deal with Mexico's Grupo Axo to open and operate 140 JD-branded stores and websites starting in 2027. This expansion nearly doubles the current 75 JD and Courir franchise outlets in the region. Citi highlights Mexico's activewear market valued at $6.5 billion, expected to grow over 5% annually to surpass $10 billion by 2034, driven by a young, sportswear-loving population. Partnering with Grupo Axo, which already distributes major brands across Latin America, offers JD a low-risk entry to establish a strong presence in the promising Mexican market.
JD Sports' Mexican expansion is the subject, with Pluang market data providing context. Of 111 Consumer Cyclical-sector US stocks priced on Pluang, 97 rose and 11 fell today. ON Holding AG gained 6.55% to USD 29.11, GameStop Corp. rose 4.26% to USD 23.73, and Capri Holdings Ltd increased 3.70% to USD 14.84, as of Sep 22, 2026 19:21 WIB.
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