MapQuest tops Apple App Store after keeping Lake Ontario name amid US renaming order

MapQuest surged to the top of Apple's App Store navigation rankings after deciding to keep the historic name Lake Ontario on its maps, despite a US presidential order to rename it "Lake America." This decision led to a 50-fold increase in app usage and hundreds of thousands of downloads, making it the No. 1 navigation app in the US and No. 2 in Canada. The move contrasts with Google and Apple Maps, which adopted the new name for US users. Experts see this as a smart brand revival move but caution companies about engaging in political issues.