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Six major US colleges launch blockchain-based fan loyalty programs via Avalanche to boost engagement and sponsorships

Protocol Fundamentals
24 Sep 2026
Crypto Briefing
View Source
Bullish
Six major US colleges launch blockchain-based fan loyalty programs via Avalanche to boost engagement and sponsorships

Six prominent US universities—Michigan, Penn State, LSU, Baylor, Memphis, and Nevada—have launched fan loyalty programs powered by Avalanche's blockchain technology through the Uptop platform. These programs reward fans for attending games, shopping, and engaging with athletics content, with points redeemable for tickets and merchandise. The blockchain operates behind the scenes, ensuring secure and transparent management without requiring fans to handle crypto directly. This initiative aims to deepen fan engagement and provide sponsors with valuable data insights, potentially increasing sponsorship revenue as seen in Uptop's prior NBA deployments.

Avalanche (AVAX) is trading at Rp184.992 on Pluang as of Sep 24, 2026 22:22 WIB, showing a slight decline of 1.02% over the past day. Its market cap stands at Rp83,19 trillion with a 24-hour trading volume of Rp8,71 trillion. Despite the recent dip, the platform data shows a balanced investor interest with 54% of orders being buys and a typical hold time of 87 days, reflecting steady engagement among Pluang users.

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