ASOS PLC is showing signs of growth alongside improving profitability, prompting Shore Capital to raise its profit forecasts. The broker now expects adjusted EBITDA to reach £163.5 million in the year ending August 2026, up 3% from prior estimates, and £182.2 million in 2027. This follows ASOS's first quarterly gross merchandise value growth in years, with improvements seen across key markets including the UK, Germany, and the US. Customer numbers stabilized at 16.4 million, with a rise in the latest quarter. Gross margins are expected to surpass previous guidance due to better sourcing, stronger full-price sales, and fulfillment efficiencies. Despite a higher net debt than forecast, Shore Capital maintains a buy rating and a 520p price target, valuing ASOS at about five times forecasted enterprise value-to-EBITDA.
ASOS's return to growth and improved profitability is noted alongside Pluang's Consumer Cyclical sector data for context. As of Sep 24, 2026 20:13 WIB, out of 112 US Consumer Cyclical stocks on Pluang, 40 rose and 63 fell. Among them, Carvana Co (CVNA) traded at USD 63.00 with a 1-day change of -1.50% and a typical hold time of 28 days, while Figs Inc (FIGS) rose 1.42% to USD 12.14 with 100% buy order activity and a 34-day hold time. Trip.com Group Ltd (TCOM) was priced at USD 40.06, down 1.40%, with a 78-day hold time and full buy order activity.
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