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ASOS returns to growth in Q4 with improved profit and margins, boosted by UK, Germany, and US markets.

Company Fundamentals
24 Sep 2026
Proactive Investors
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Bullish
ASOS returns to growth in Q4 with improved profit and margins, boosted by UK, Germany, and US markets.

ASOS PLC reported a return to gross merchandise value growth in the fourth quarter of its financial year ending August 2026, driven by positive performance in the UK, Germany, and the US. Although the full year saw a 5% decline in gross merchandise value, the growth rate improved each quarter, reaching low-single-digit growth in Q4. Womenswear sales grew 3% for the year and 8% in the second half, supporting profitability. Adjusted gross margin exceeded 50%, surpassing guidance, while adjusted EBITDA rose over 25% year on year. Customer numbers grew in Q4, and net debt decreased significantly due to asset disposals, with full-year results expected on November 5.

ASOS's fourth-quarter growth and profit improvement provide context for consumer cyclical stocks on Pluang. Among 112 US consumer cyclical stocks priced on Pluang as of Sep 24, 2026 13:41 WIB, 35 rose and 69 fell. RENT traded at USD 1.70 with a 9.57% decline and a typical hold time of 55 days, contrasting with TRIP at USD 8.08 which gained 100% buy order activity despite a 5.50% price drop, while TDUP fell 6.53% with 68% sell orders and a shorter hold time of 29 days.

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