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AppLovin stock drops 3% as Wells Fargo questions e-commerce growth from Pixel installs

Market News
01 Oct 2026
24/7 Wall Street
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Bearish
AppLovin stock drops 3% as Wells Fargo questions e-commerce growth from Pixel installs

AppLovin's stock fell 3% after Wells Fargo challenged the recent spike in Pixel installs, a key metric for tracking the company's e-commerce progress. Wells Fargo found that while raw Pixel installs increased, most new sites had little web traffic, suggesting no real growth in merchant activity. This skepticism led to a view that AppLovin's e-commerce growth may not accelerate until next year. The stock has already dropped 58% this year, making it sensitive to such data, while related ad-tech stocks showed little change. Investors will watch for future Pixel data weighted by web traffic to gauge real merchant traction.

As of Oct 01, 2026 23:11 WIB, AppLovin (APP) trades at USD 277.01 on Pluang, down 4.62% for the day, continuing its sharp decline this year. In contrast, Trade Desk (TTD) remains near its 52-week low at USD 12.14, down only 0.21% on the day, with a strong buy interest of 97% from Pluang users. APP's market cap is significantly larger at $97.19B compared to TTD's $5.75B, highlighting different scales and investor behaviors in the ad-tech sector amid the current market environment.

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