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AppLovin stock jumps 4% as buyers return after a year-long decline amid mixed ad tech sector moves.

Market News
28 Sep 2026
24/7 Wall Street
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Bullish
AppLovin stock jumps 4% as buyers return after a year-long decline amid mixed ad tech sector moves.

AppLovin's stock rose 4% following a year-long selloff, signaling possible exhaustion of selling pressure despite ongoing debate about its growth and market share. While AppLovin posted strong Q2 revenue growth and profitability, concerns remain due to a slight revenue miss and pending securities class action lawsuits. Its ad tech peers, The Trade Desk and Digital Turbine, showed only minor gains, highlighting a focused rebound in AppLovin. Investors are advised to approach cautiously, watching upcoming earnings and legal developments for clearer direction.

AppLovin holds a market cap of $103.99 billion and trades at USD 316.21 on Pluang, with a 1-day gain of 1.76% as of Sep 28, 2026 20:31 WIB. Despite the article's note of a 4% jump, the platform data shows a more moderate rise. Meanwhile, The Trade Desk, with a market cap of $5.96 billion, is down 1.43% at USD 12.42, reflecting a less optimistic trading day for this ad tech peer.

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