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Apple shares drop 6% after MacBook and iPad price hikes due to soaring memory costs.

Market News
25 Jun 2026
24/7 Wall Street
View Source
Neutral
pluang ai news

Apple shares fell 6% after the company raised prices on MacBooks and iPads, citing soaring memory and storage costs driven by AI data center demand. CEO Tim Cook described the situation as a "hundred-year flood" and warned of possible further price increases. While Apple absorbs higher costs, memory supplier Micron benefits with a 16% stock rise following strong earnings. Investors will watch how demand holds for pricier Apple products and monitor industry-wide impacts of memory shortages.

More News (AAPL)

Apple shares drop 6% after price hikes on MacBook and iPad models due to rising memory costs.

Apple shares drop 6% after price hikes on MacBook and iPad models due to rising memory costs.

Apple's shares fell over 6% following its announcement of price increases on several MacBook and iPad models, marking the company's first formal price hike to offset rising memory and storage costs driven by AI demand. Key models like the MacBook Neo...

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Nordstrom teams with FAO Schwarz to expand toy shops; Amazon surpasses Walmart as top U.S. retailer.

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Apple stock seen rising 15.6% on strong earnings and iPhone 17 sales, with $338.76 price target and buy rating.

Apple stock seen rising 15.6% on strong earnings and iPhone 17 sales, with $338.76 price target and buy rating.

Apple's stock is projected to rise 15.6% to $338.76, driven by strong earnings growth and the popular iPhone 17 cycle. The company reported its best March quarter ever with $111.2 billion revenue, beating estimates for the eighth consecutive quarter....

Analyst Insights
Bullish
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Apple hikes Mac and iPad prices up to $200 due to soaring chip costs amid AI demand surge

Apple hikes Mac and iPad prices up to $200 due to soaring chip costs amid AI demand surge

Apple has raised prices on several Mac and iPad models by $100 to $200, citing a sharp increase in memory and storage chip costs driven by high demand from the AI industry. For example, the MacBook Pro base model now costs $1,999, up from $1,699, and...

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Apple raises MacBook and iPad prices amid rising AI-driven component costs.

Apple raises MacBook and iPad prices amid rising AI-driven component costs.

Apple has increased prices on select MacBook and iPad models by $100 to $300 for MacBooks and up to $200 for iPads. The base MacBook Air price rose from $1,099 to $1,299, and the base MacBook Pro from $1,699 to $1,999. This price hike follows CEO Tim...

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