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Apple to raise product prices due to AI-driven memory chip shortages and rising costs.

Market News
17 Jun 2026
Market Watch
View Source
Bearish
pluang ai news

Apple CEO Tim Cook announced that the company will have to increase prices on its products because of a severe shortage of memory chips caused by high demand from AI data centers. Major tech firms like Alphabet, Amazon, Meta, and Microsoft are spending about $700 billion on AI this year, buying up memory supplies with large prepaid contracts. This surge in demand has disrupted supply chains and driven up component costs, which Apple says will be passed on to consumers. Analysts estimate the iPhone 18 Pro price could rise by $270 as a result.

More News (AAPL)

Apple plans price hikes due to rising memory chip costs amid AI demand and inflation pressures.

Apple plans price hikes due to rising memory chip costs amid AI demand and inflation pressures.

Apple CEO Tim Cook announced that the company will raise prices on its products because of soaring costs for storage chips and memory, driven by high demand from the AI industry and inflation. While Cook did not specify which products or the timing, ...

Market News
Bearish
4 hours ago
Three generational compounders—Apple, Coca-Cola, and Microsoft—show strong moats and growth potential for long-term investors.

Three generational compounders—Apple, Coca-Cola, and Microsoft—show strong moats and growth potential for long-term investors.

Apple, Coca-Cola, and Microsoft are highlighted as durable long-term investments due to their strong competitive advantages and consistent growth. Apple benefits from a massive installed base and recurring revenue, Coca-Cola boasts decades of dividen...

Analyst Insights
Bullish
7 hours ago
AI service providers' $7.3T market cap far exceeds realistic market size, signaling potential overvaluation.

AI service providers' $7.3T market cap far exceeds realistic market size, signaling potential overvaluation.

The combined market capitalization of AI service providers reached $7.3 trillion, vastly surpassing the total addressable market (TAM) for AI services, which was $43.7 billion in 2025. This results in an extremely high revenue multiple of 162X, indic...

Market News
Bearish
10 hours ago
72% of LGBTQ+ consumers buy less from firms scaling back diversity efforts, shifting loyalty to more inclusive brands.

72% of LGBTQ+ consumers buy less from firms scaling back diversity efforts, shifting loyalty to more inclusive brands.

A new survey by the Human Rights Campaign Foundation reveals that 72% of LGBTQ+ consumers reduce spending on companies perceived to be cutting back on diversity, equity, and inclusion (DEI) commitments. Target, Walmart, and Amazon are among the most ...

Market News
Neutral
11 hours ago
Apple remains a Strong Buy despite 8% selloff; Siri AI and leadership changes offer growth potential.

Apple remains a Strong Buy despite 8% selloff; Siri AI and leadership changes offer growth potential.

Apple's recent 8% stock drop after WWDC is seen as investor impatience rather than company weakness. The stock trades at a reasonable premium with a forward P/E of 34.17x and PEG of 1.26x, indicating possible undervaluation. Siri AI, powered by Gemin...

Market News
Bullish
12 hours ago
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