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Apple launches leasing program for iPhones and Macs amid AI-driven chip shortages

Others
28 Jul 2026
NYTimes
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Bullish
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Apple has introduced a new leasing program called Apple Upgrade, allowing consumers to pay monthly for iPhones, iPads, Macs, and Apple Watches instead of buying them outright. The program, supported by Klarna, offers flexible payment options and lets users upgrade, buy, or return devices at lease end. This move aims to make Apple products more affordable as AI-driven demand causes memory chip shortages and price increases. The program expands on a narrower 2015 version and reflects Apple's response to rising component costs due to AI chip production demands.

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