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Apple cuts EU app commission to 5% for apps outside App Store, easing regulatory tensions

Market News
18 Aug 2026
TechCrunch
View Source
Neutral
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Apple announced a simplified commission model for apps in the European Union, replacing its complex fee structure with a flat 5% commission on apps distributed outside the App Store or on the web. The new terms also lower in-app purchase fees to 26% and introduce easier rules for developers to open alternative app stores. These changes aim to comply with EU regulations after Apple faced fines and criticism for previous fee complexities. The move could improve Apple's relationship with EU regulators and provide more flexibility for developers in the region.

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