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Apple hikes MacBook and iPad prices by $100-$300 due to rising AI-driven chip costs.

Market News
25 Jun 2026
Forbes
View Source
Bearish
pluang ai news

Apple announced significant price increases for its MacBook and iPad models, with hikes ranging from $100 to $300 per device. The MacBook Pro 1TB saw the largest jump, rising from $1,699 to $1,999, while the MacBook Neo and MacBook Air also experienced notable increases. iPad prices, including the iPad Air and iPad Pro, similarly rose. Apple CEO Tim Cook attributed these hikes to unprecedented surges in memory and storage chip costs driven by AI demand, which the company says are unavoidable and will be passed on to consumers. This reflects broader supply chain pressures impacting tech product pricing.

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