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Apple hikes Mac and iPad prices up to $200 due to soaring chip costs amid AI demand surge

Market News
25 Jun 2026
NYTimes
View Source
Bearish
pluang ai news

Apple has raised prices on several Mac and iPad models by $100 to $200, citing a sharp increase in memory and storage chip costs driven by high demand from the AI industry. For example, the MacBook Pro base model now costs $1,999, up from $1,699, and the iPad Pro price increased by $200 to $1,199. The global shortage and rising prices of these chips, fueled by AI chipmakers prioritizing data center components, have forced Apple to pass higher costs to consumers. This trend is expected to continue, impacting Apple's profit margins and potentially leading to further price increases in the future.

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