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Apple to raise product prices due to soaring memory chip costs, says CEO Tim Cook.

Market News
17 Jun 2026
Erica Kollmann
View Source
Bearish
pluang ai news

Apple CEO Tim Cook announced that the company will raise prices across its product lineup due to unprecedented increases in memory and storage chip costs. The surge is driven by a major reallocation of DRAM and NAND supply toward AI infrastructure, causing chip prices to quadruple. Cook described the situation as a "100-year flood" in his 40 years of experience. The price hikes are expected to affect upcoming products, including the anticipated iPhone 18 launch in September, though specific details were not disclosed.

More News (AAPL)

Apple plans price hikes due to rising memory chip costs amid AI demand and inflation pressures.

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Apple CEO Tim Cook announced that the company will raise prices on its products because of soaring costs for storage chips and memory, driven by high demand from the AI industry and inflation. While Cook did not specify which products or the timing, ...

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