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Apple to raise product prices due to soaring memory chip costs, says CEO Tim Cook.

Market News
17 Jun 2026
Erica Kollmann
View Source
Bearish
pluang ai news

Apple CEO Tim Cook announced that the company will raise prices across its product lineup due to unprecedented increases in memory and storage chip costs. The surge is driven by a major reallocation of DRAM and NAND supply toward AI infrastructure, causing chip prices to quadruple. Cook described the situation as a "100-year flood" in his 40 years of experience. The price hikes are expected to affect upcoming products, including the anticipated iPhone 18 launch in September, though specific details were not disclosed.

More News (AAPL)

Alphabet excels while other hyperscalers struggle in 2026 amid cyclical semiconductor market.

Alphabet excels while other hyperscalers struggle in 2026 amid cyclical semiconductor market.

In 2026, Alphabet has delivered outstanding returns over one, three, and five years, contrasting with struggles faced by other hyperscalers. The semiconductor sector remains highly cyclical, impacting both business performance and stock prices. A com...

Market News
Bullish
6 hours ago
Tech and industrial giants drive strong Q2 growth with major revenue and income gains.

Tech and industrial giants drive strong Q2 growth with major revenue and income gains.

In Q2 2026, top contributors to growth included Taiwan Semiconductor Manufacturing, Alphabet, United Rentals, Apple, and Visa. Alphabet’s Google Search and Cloud segments showed robust revenue growth of 19% and 63%, respectively, boosting operating i...

Market News
Bullish
9 hours ago
OpenAI launches $230 Codex Micro keyboard and teases new AI hardware amid Apple lawsuit

OpenAI launches $230 Codex Micro keyboard and teases new AI hardware amid Apple lawsuit

OpenAI has introduced the Codex Micro, a $230 light-up keyboard designed to enhance user control over its AI coding assistant, Codex. The device features customizable keys, a joystick, and a dial to adjust AI agent reasoning, aiming to serve as a com...

Market News
Neutral
16 hours ago
Apple sets strict rules for Maps ads, excluding home services and focusing on physical locations.

Apple sets strict rules for Maps ads, excluding home services and focusing on physical locations.

Apple has released detailed advertising policies for its upcoming Maps ads, set to launch in the U.S. and Canada this summer. Unlike Google, Apple excludes broad categories like home services (plumbing, locksmiths, HVAC) from advertising, aiming for ...

Market News
Neutral
17 hours ago
Larry Page's net worth tops $300B as Alphabet shares rise after Buffett praises Berkshire's investment.

Larry Page's net worth tops $300B as Alphabet shares rise after Buffett praises Berkshire's investment.

Larry Page's fortune surpassed $300 billion following a 3.9% rise in Alphabet shares, boosted by Warren Buffett's acknowledgment of Berkshire Hathaway's significant investment in the company. Berkshire Hathaway initially invested $4.3 billion in Alph...

Market News
Bullish
19 hours ago
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