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Apple plans price hikes to offset rising memory costs, says Bank of America, keeping Buy rating and $380 target.

Market News
18 Jun 2026
Proactive Investors
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Bullish
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Bank of America analysts maintain a Buy rating on Apple, expecting the company to raise prices on Pro and Pro Max iPhones due to rising memory costs, following CEO Tim Cook's comments. The firm raised its price increase assumptions by $100 for these models but kept other product prices steady. Despite a slight reduction in unit shipment forecasts, Apple’s strong supplier relationships and scale are seen as advantages to manage cost pressures. The analysts slightly adjusted fiscal 2026 revenue and earnings estimates but kept the $380 price target based on 2027 earnings projections.

More News (AAPL)

Tech and industrial giants drive strong Q2 growth with major revenue and income gains.

Tech and industrial giants drive strong Q2 growth with major revenue and income gains.

In Q2 2026, top contributors to growth included Taiwan Semiconductor Manufacturing, Alphabet, United Rentals, Apple, and Visa. Alphabet’s Google Search and Cloud segments showed robust revenue growth of 19% and 63%, respectively, boosting operating i...

Market News
Bullish
7 hours ago
OpenAI launches $230 Codex Micro keyboard and teases new AI hardware amid Apple lawsuit

OpenAI launches $230 Codex Micro keyboard and teases new AI hardware amid Apple lawsuit

OpenAI has introduced the Codex Micro, a $230 light-up keyboard designed to enhance user control over its AI coding assistant, Codex. The device features customizable keys, a joystick, and a dial to adjust AI agent reasoning, aiming to serve as a com...

Market News
Neutral
14 hours ago
Apple sets strict rules for Maps ads, excluding home services and focusing on physical locations.

Apple sets strict rules for Maps ads, excluding home services and focusing on physical locations.

Apple has released detailed advertising policies for its upcoming Maps ads, set to launch in the U.S. and Canada this summer. Unlike Google, Apple excludes broad categories like home services (plumbing, locksmiths, HVAC) from advertising, aiming for ...

Market News
Neutral
15 hours ago
Larry Page's net worth tops $300B as Alphabet shares rise after Buffett praises Berkshire's investment.

Larry Page's net worth tops $300B as Alphabet shares rise after Buffett praises Berkshire's investment.

Larry Page's fortune surpassed $300 billion following a 3.9% rise in Alphabet shares, boosted by Warren Buffett's acknowledgment of Berkshire Hathaway's significant investment in the company. Berkshire Hathaway initially invested $4.3 billion in Alph...

Market News
Bullish
16 hours ago
State Street's SPYM ETF chosen for Trump Accounts, offering low-cost S&P 500 exposure for newborns.

State Street's SPYM ETF chosen for Trump Accounts, offering low-cost S&P 500 exposure for newborns.

The State Street SPDR Portfolio S&P 500 ETF (SPYM) has been selected as the default investment for the new Trump Accounts program, which provides eligible newborns with a $1,000 Treasury contribution invested in this fund. SPYM tracks the S&P 500 ind...

Market News
Bullish
17 hours ago
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