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Apple plans price hikes to offset rising memory costs, says Bank of America, keeping Buy rating and $380 target.

Market News
18 Jun 2026
Proactive Investors
View Source
Bullish
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Bank of America analysts maintain a Buy rating on Apple, expecting the company to raise prices on Pro and Pro Max iPhones due to rising memory costs, following CEO Tim Cook's comments. The firm raised its price increase assumptions by $100 for these models but kept other product prices steady. Despite a slight reduction in unit shipment forecasts, Apple’s strong supplier relationships and scale are seen as advantages to manage cost pressures. The analysts slightly adjusted fiscal 2026 revenue and earnings estimates but kept the $380 price target based on 2027 earnings projections.

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