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Nike stock hits 12-year low amid weak sales and market concerns, down nearly 80% in 5 years

Market News
18 Aug 2026
Finbold
View Source
Bearish
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Nike's stock fell 4% to $39.06, marking a 12-year low and continuing a five-year decline of nearly 80% from its 2021 peak. The drop was influenced by weak quarterly results from competitor On Holding and ongoing challenges in Nike's key Asian markets, including a significant revenue decline in Greater China. Analysts remain divided, with some seeing potential upside to $50.29, while others warn the stock remains overpriced amid strategic and profitability concerns. Nike also faces internal changes with a key accounting officer's resignation, adding to market uncertainty.

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