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AI shopping assistants tested but classified sites like Rightmove and Autotrader remain essential

Analyst Insights
08 Sep 2026
Proactive Investors
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Bullish
AI shopping assistants tested but classified sites like Rightmove and Autotrader remain essential

Jefferies analyst Giles Thorne tested an AI assistant named Devenish to see if it could replace property and car listing sites like Rightmove and Autotrader. Over two months, Devenish relied heavily on these platforms for listings and delivered fewer alerts than the sites themselves, which also offered richer tools. The experiment showed AI agents currently cannot match the depth and real-time service of established platforms. Thorne suggests these sites are better positioned to develop their own AI tools rather than be replaced by external agents, with both planning to launch AI services soon.

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