Amazon is overhauling its Prime Video streaming service to prominently feature its artificial intelligence (AI) capabilities, following founder Jeff Bezos's directive. The new project, called Lighthouse, aims to showcase Amazon's AI advancements to over 200 million users, strengthening its position against competitors like OpenAI and Anthropic. This shift comes after Bezos expressed dissatisfaction with earlier plans that did not emphasize AI enough. The move reflects Amazon's broader strategy to integrate AI into its consumer offerings and enhance personalization on Prime Video.
Big Tech companies like Google, Microsoft, Meta, and Amazon are accelerating AI revenue growth but facing financial challenges as capital expenditures (capex) rise faster than operating cash flow. The company with the highest capex in 2026 has turned...
Amazon and Walmart held overlapping summer sales that attracted 93% of U.S. adult shoppers, up from 135 million the previous year. However, average spending per customer dropped significantly at both retailers, with Amazon's average falling from $360...
Microsoft's Xbox is testing an ad-supported model for streaming games users already own, aiming to make gaming more affordable. Meanwhile, Amazon is integrating its Luna cloud gaming service into Prime Video, increasing its visibility to Prime subscr...
Amazon has integrated its Luna cloud gaming service into Prime Video, allowing Prime members in the US and UK to play games like "Hogwarts Legacy" and "EA Sports FC 26" directly on Fire TVs. This move aims to make Prime Video a comprehensive entertai...
Bank of America analyst Justin Post reaffirmed a Buy rating on Amazon stock, citing strong growth in Amazon Web Services (AWS) sales and raised revenue and earnings estimates for Q2 2026. The bank lifted its AWS sales growth forecast to 33% year-over...
