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Amazon integrates Luna cloud gaming into Prime Video, adding popular games on Fire TVs in US and UK.

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23 Jul 2026
TechCrunch
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Bullish
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Amazon has integrated its Luna cloud gaming service into Prime Video, allowing Prime members in the US and UK to play games like "Hogwarts Legacy" and "EA Sports FC 26" directly on Fire TVs. This move aims to make Prime Video a comprehensive entertainment platform by combining movies, TV shows, and games, similar to Netflix's strategy. Games can be accessed easily via a new "Games" tab, playable with a controller or phone, without needing expensive consoles. Amazon plans to expand game offerings monthly and extend availability to more devices and countries soon.

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