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Amazon launches pricier Alexa tablets, ending budget Fire line, shipping Oct 14.

Market News
08 Oct 2026
CNBC
View Source
Bullish
Amazon launches pricier Alexa tablets, ending budget Fire line, shipping Oct 14.

Amazon introduced a new series of Alexa-branded tablets priced between $230 and $550, replacing its budget-friendly Fire tablet lineup. These new tablets feature improved speed, AI capabilities, a sleek aluminum design, and run on Google's Android OS, offering a wider app selection. The move marks a strategic shift to premium devices, aligning prices closer to competitors like Apple's iPad, amid rising memory costs and a push for higher device profitability. The tablets are available for preorder and will ship starting October 14, with Alexa integrated deeply for enhanced user interaction.

Amazon's stock trades at $258.75 on Pluang as of Oct 08, 2026 20:02 WIB, closer to its 52-week high of $284.02 than its low of $198.79, reflecting moderate investor confidence despite a slight 0.45% dip in one day. The company's market cap stands at $2.80 trillion, with a typical hold time of 127 days and a higher sell order activity at 69%, indicating cautious positioning among Pluang investors amid the shift to premium devices.

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