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Amazon posts 19.6% revenue growth, driven by AWS profits and AI investments, maintaining a soft buy rating.

Analyst Insights
09 Sep 2026
Seeking Alpha
View Source
Neutral
Amazon posts 19.6% revenue growth, driven by AWS profits and AI investments, maintaining a soft buy rating.

Amazon reported a 19.6% year-over-year revenue increase with expanding profit margins, mainly driven by its AWS segment which now accounts for over 60% of segment profits. Despite some pricing declines, AWS margins are rising. The company is investing heavily in AI through Anthropic and OpenAI, which could bring significant returns but also pose risks if the AI market cools. The analyst maintains a soft 'buy' rating due to Amazon's attractive valuation despite increased capital expenditures and net debt.

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