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AMASS Brands to acquire majority stake in HpO Sparkling Protein Water, expanding into functional hydration market.

Company Fundamentals
29 Jun 2026
GlobeNewsWire
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Bullish
AMASS Brands to acquire majority stake in HpO Sparkling Protein Water, expanding into functional hydration market.

AMASS Brands Group announced it will acquire a majority stake in HpO, a sparkling protein water brand offering 5g of plant-based protein per can with zero sugar. This move expands AMASS into the fast-growing functional hydration market, driven by rising protein consumption and GLP-1 medication adoption. The U.S. protein water market is expected to nearly double by 2034, and AMASS plans to leverage its distribution network to scale HpO nationally. The deal includes an option for AMASS to acquire full ownership within three years, aligning with its strategy to build a diversified portfolio in emerging beverage categories.

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