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Meta's Muse AI app tops US App Store by leveraging massive daily user base, not superior AI performance.

Market News
28 Sep 2026
24/7 Wall Street
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Bullish
Meta's Muse AI app tops US App Store by leveraging massive daily user base, not superior AI performance.

Meta's Muse AI app became the No. 1 free app on the US App Store by capitalizing on Meta's massive Family Daily Active People (DAP) of 3.6 billion users, surpassing competitors like ChatGPT despite trailing in AI performance. This vast built-in audience across Facebook, Instagram, Messenger, and WhatsApp allows Meta to promote Muse widely without heavy marketing, resulting in rapid adoption with 1.8 million downloads in 12 days and nearly 3 times the daily active users of ChatGPT shortly after launch. While DAP growth is slowing, increased user engagement and ad revenue growth support Meta's AI expansion, though rising costs and slowing user growth pose risks. Investors will watch if DAP growth sustains and Muse usage remains strong beyond initial promotion to gauge Meta's AI success.

Meta Platforms Inc (META) trades at USD 719.49 on Pluang as of Sep 28, 2026 22:31 WIB, down 4.28% for the day and below its 52-week high of USD 777.59 but well above its 52-week low of USD 525.72. Despite the recent price dip, META's market cap remains strong at $1.91 trillion, reflecting investor interest amid its AI expansion efforts. The typical hold time of 127 days on Pluang suggests steady investor engagement with META shares during this period.

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