Celsius Holdings rated Buy with 5.3% FCF yield; growth driven by US sales and global expansion plans.

Celsius Holdings has been initiated with a Buy rating due to an attractive 5.3% free cash flow yield and realistic growth expectations of 4.3% annually. The recent decline in Celsius brand revenue is seen as a temporary effect of post-acquisition consolidation rather than a structural issue, supported by a 31% increase in total portfolio retail sales in US channels during Q2. The company aims to expand internationally, targeting over 15% of revenue from outside the US by 2031, following a strategy similar to Monster Beverage. The energy drink market is expected to grow 8% annually through 2030, providing a strong growth runway for Celsius even without gaining market share.

Celsius Holdings has a market cap of $7.23 billion and an enterprise value of $9.03 billion as of Oct 12, 2026, 04:41 WIB. On Pluang, CELH shares are trading at USD 28.58, up 4.31% on the day, reflecting active investor interest. The typical hold time of 68 days indicates a moderate-term investment horizon among Pluang users, complementing the company's strategic growth plans outlined in the news.