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Meta's free AI agent hits 5M downloads, challenging Google's paid AI model and risking search revenue.

Market News
01 Oct 2026
24/7 Wall Street
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Neutral
Meta's free AI agent hits 5M downloads, challenging Google's paid AI model and risking search revenue.

Meta's free AI agent, Muse, has surpassed 5 million downloads within three weeks, leveraging Meta's 3.6 billion daily active users to offer wide accessibility. In contrast, Google's AI agent, Spark, remains behind a paywall with 950 million monthly users but limited functionality. Meta aims to monetize Muse through small transaction fees, betting on broad adoption, while Google and Microsoft focus on paid AI subscriptions. JPMorgan warns that AI agents handling shopping and travel could disrupt Google's core search revenue, valued at $63 billion in Q2 2026. The market is watching closely for Spark's public launch and Meta's Q3 results to see if Muse's strategy pays off.

Meta Platforms Inc shares are trading at USD 725.03, down 0.02% on Pluang as of Oct 02, 2026 04:21 WIB. Alphabet Inc Class A is priced at USD 339.15 with a 1.43% decline, showing more selling pressure compared to Meta. Microsoft shares are slightly up by 0.11% at USD 513.46, indicating mixed investor sentiment in the tech sector.

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