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AFL orders Sportsbet to stop using AI-generated player images without consent amid gambling ad rules.

Market News
13 Oct 2026
The Guardian
View Source
Bearish
AFL orders Sportsbet to stop using AI-generated player images without consent amid gambling ad rules.

The AFL has instructed its gambling partner Sportsbet to cease using AI-generated images and videos of AFL players without their permission, following criticism from the AFL Players’ Association. Sportsbet had created AI videos showing players mimicking famous speeches and TV lines to boost social media engagement, despite upcoming government bans on athletes in gambling ads. The AFL and Sportsbet are now working together to remove the content and establish guidelines for AI use. This incident highlights concerns over player image rights and the need for stricter regulation of AI in gambling promotions.

The AFL's directive to Sportsbet regarding AI-generated player content is noted here alongside Pluang's market data for context. For readers following Consumer Cyclical stocks, here is Pluang's market snapshot as of Oct 13, 2026 19:42 WIB: out of 126 priced US Consumer Cyclical stocks, 94 rose and 26 fell. Notable movers include SFIX at USD 2.75 with a 1-day change of +1.85% and 100% sell order activity, QS at USD 4.20 with a -1.76% change and 100% buy order activity, and PKG at USD 231.75 with a +1.73% change and a typical hold time of 46 days.

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