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Home/News Feed/Affirm targets $100B GMV with diverse growth from POS, direct-to-consumer, and new products
AFRM
$72.14
-$0.21 -0.29%

Affirm targets $100B GMV with diverse growth from POS, direct-to-consumer, and new products

Market News
08 Sep 2026
Seeking Alpha
View Source
Bullish
Affirm targets $100B GMV with diverse growth from POS, direct-to-consumer, and new products

Affirm CEO Max Levchin outlined the company's goal to reach $100 billion in annual gross merchandise volume (GMV) through a 25% growth strategy. This growth is expected to come evenly from their point-of-sale product, direct-to-consumer franchise, and emerging products including international expansion and bank distribution. Levchin emphasized that growth is not reliant on any single area, highlighting significant opportunities in U.S. e-commerce penetration and offline markets. The company aims to expand its product offerings and network to achieve these ambitious targets.

More News (AFRM)

Affirm sees strong Q4 growth driven by BNPL and Affirm Card, despite macroeconomic challenges.

Affirm sees strong Q4 growth driven by BNPL and Affirm Card, despite macroeconomic challenges.

Affirm reported strong double-digit growth in gross merchandise volume and active users in Q4, fueled by increased adoption of its Buy Now Pay Later (BNPL) services and rapid uptake of the Affirm Card, which now accounts for 20% of total GMV. Despite...

Market News
Bullish
18 hours ago
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