ADT Inc. holds as subscriber losses rise despite better cash flow and raised 2026 outlook

ADT Inc. remains a hold as its Q2 2026 results show a 2% revenue increase but a decline in core monitoring services. Subscriber attrition rose to 13.1%, and new subscriber additions dropped sharply, with organic growth unable to offset losses from affiliate and bulk channels. While new initiatives like ADT+, Blu, and Origin AI offer long-term potential, near-term subscriber and revenue growth challenges justify a cautious valuation. The company improved free cash flow and modestly raised its full-year 2026 guidance, but customer retention issues persist.