Adidas has signed a multiyear deal to become the official uniform and performance apparel partner for the Unrivaled women's 3-on-3 basketball league, founded by WNBA stars Breanna Stewart and Napheesa Collier. The partnership will debut in the 2027 season and includes apparel for youth camps and community programs. This collaboration aims to boost women's basketball by enhancing athlete and fan experiences and supporting the sport's growth at all levels. Unrivaled, launched in 2025, is rapidly growing and emphasizes athlete empowerment, with many players holding equity in the league.
Adidas's multiyear partnership with the Unrivaled women's 3-on-3 basketball league is noted here alongside Pluang's Consumer Cyclical sector market snapshot. As of Sep 24, 2026 02:41 WIB, out of 112 US Consumer Cyclical stocks tradable on Pluang, 19 rose and 91 fell. Notable movers include Airbnb (ABNB) at USD 149.90 with a 1-day change of -7.36% and a typical hold time of 137 days, Expedia Group (EXPE) at USD 260.28 down 7.27%, and Stitch Fix (SFIX) at USD 2.77 down 7.19%.
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