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Academy Sports launches ARM, a retail media network linking brands to customers for sales growth.

Market News
30 Jul 2026
PRNewsWire
View Source
Bullish
Academy Sports launches ARM, a retail media network linking brands to customers for sales growth.

Academy Sports + Outdoors has launched Academy Retail Media (ARM), a new retail media network designed to connect brands with its 52 million verified customers across online and in-store channels. ARM leverages Academy's physical stores, digital platforms, and customer data to offer brands targeted advertising with measurable sales impact, including closed-loop measurement of same-SKU sales and incremental lift. This initiative supports Academy's growth strategy by enhancing customer personalization and providing brands with tools to optimize campaigns based on return on ad spend and customer engagement. Several national brands have already started using ARM, signaling early success for the platform.

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