A2Z Cust2Mate inks new retail media deals with top brands to boost smart cart advertising in Israel.

A2Z Cust2Mate Solutions Corp. has signed new agreements with major brands including Under Armor, Santa Barbara Polo Club, Slazenger, Rollox, and SwissBrand to advertise on its smart cart platform in Israeli supermarkets. This expansion highlights growing demand for in-store retail media, allowing brands to engage shoppers directly at the point of purchase. The company recently began generating retail media revenue and aims to scale this business by leveraging its AI-powered smart carts to deliver targeted, real-time ads. These deals are expected to enhance A2Z Cust2Mate's retail media revenue and strengthen its market position.