31% of consumers use mobile wallets in stores as Apple Pay faces rising competition

A recent PYMNTS report reveals that 31% of U.S. consumers used mobile wallets in stores within the last week, with Apple Pay usage doubling over the past year. While Apple Pay remains the most recognized and widely used mobile wallet, rivals like Google Pay, PayPal, and Cash App are rapidly gaining ground. Apple benefits from its deep integration with iPhones and broad merchant acceptance, but mobile wallet users are diversifying their choices. The growing adoption signals a shift toward mobile payments becoming mainstream, though physical cards still dominate overall transactions. The competition now centers on who controls the checkout experience rather than replacing cards outright.