Microsoft vs Trade Desk Inc — how do they compare? Microsoft trades at $490.68 (market cap $3.67T), while Trade Desk Inc trades at $13.88 (market cap $6.59B). The key difference: Microsoft is far larger — about 556.9× Trade Desk Inc's market cap, and Microsoft pays a 0.74% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| MSFT | TTD | |
|---|---|---|
Market Cap | $3.67T | $6.59B |
Volume | 36,654,621 | — |
Sector | Technology | Technology |
52-Week High | $542.07 | $54.13 |
52-Week Low | $352.83 | $13.03 |
Enterprise Value | $3.65T | $5.54B |
Dividend Yield | 0.74% | — |
Signals from Pluang's Aura AI — not financial advice
Microsoft (MSFT) trades at $493.28, down 1.28% over the past day, with a bullish technical signal from moving averages and strong fundamental performance. The company reported robust earnings beats in recent quarters, with Q2 2026 EPS of $4.74 surpassing expectations of $4.24. Revenue growth remains solid, reaching $281.72 billion in 2025, supported by AI-driven initiatives in Azure and Copilot.
Outlook is positive with an 80.49% analyst buy rating and a consensus price target of $560.43, implying significant upside. Key risks include elevated capital expenditure concerns and competitive pressures in AI. Strong cash flow generation and a healthy balance sheet provide resilience amid market volatility.
TTD trades at $14.02, down 2.84% on the day, with a mixed technical picture showing bullish overall signals but bearish moving averages. Revenue grew to $2.9B in 2025, but net income margin slipped to 15.3%, and recent Q2 2026 earnings missed expectations. The company announced a 15% workforce cut in September 2026 to streamline operations amid slowing ad demand.
The outlook is cautious; cost-cutting may improve efficiency, but near-term revenue growth challenges and competitive pressures pose risks. Analysts are divided, with a consensus price target of $14.07, slightly above the current price, suggesting limited upside without stronger earnings catalysts.
Trailing returns across standard periods
Latest headlines on both assets
Microsoft Corporation develops, manufactures, licenses, sells, and supports software products. The Company offers operating system software, server application software, business and consumer applications software, software development tools, and Internet and intranet software. Microsoft also develops video game consoles and digital music entertainment devices.
Read more on MSFT →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →