Kroger Co vs Microsoft — how do they compare? Kroger Co trades at $57.22 (market cap $35.75B), while Microsoft trades at $398 (market cap $2.99T). The key difference: Microsoft is far larger — about 83.6× Kroger Co's market cap, and Kroger Co pays the higher dividend (2.47%). Which is the better fit depends on your goals.
| KR | MSFT | |
|---|---|---|
Market Cap | $35.75B | $2.99T |
Sector | Consumer Staples | Technology |
52-Week High | $75.60 | $542.07 |
52-Week Low | $55.53 | $352.83 |
Enterprise Value | $55.85B | $2.97T |
Dividend Yield | 2.47% | 0.9% |
Volume | — | 36,654,621 |
Signals from Pluang's Aura AI — not financial advice
Kroger (KR) trades at $58.39, down 0.73% on the day, with a bearish technical signal and mixed earnings history. The company maintains stable revenue near $147 billion (2025) and recently announced a $1.65 billion acquisition of Giant Eagle (Reuters, July 1, 2026). Cash flow from operations remains strong at $5.79 billion, though net income margin is thin at 0.71%.
Outlook: KR offers value with low P/S (0.25) and dividend yield, but faces margin pressure and integration risks from acquisitions. Analyst consensus is bullish with a $68.63 price target, though technical weakness and competitive threats warrant caution for near-term volatility.
Microsoft (MSFT) trades at $398.48, up 1.18% today, with a bullish technical signal and strong fundamentals. The stock shows consistent earnings beats, with Q1 2026 EPS of $4.27 exceeding the $4.06 estimate. Revenue growth is robust, rising to $281.72B in 2025, while net income margins expanded to 36.14%. Analyst sentiment remains overwhelmingly positive, with 80.49% recommending Buy and a consensus price target of $546.70. Recent news highlights AI leadership and Azure momentum, though capital expenditure concerns linger.
Outlook: MSFT's AI integration and cloud dominance support long-term growth, but elevated valuations and competitive pressures pose risks. Investment opportunity lies in sustained earnings momentum and market share gains, while risks include macroeconomic volatility and execution challenges in high-spend initiatives. The stock's current level near pivot point resistance requires monitoring for breakout confirmation.
Trailing returns across standard periods
Latest headlines on both assets
Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →Microsoft Corporation develops, manufactures, licenses, sells, and supports software products. The Company offers operating system software, server application software, business and consumer applications software, software development tools, and Internet and intranet software. Microsoft also develops video game consoles and digital music entertainment devices.
Read more on MSFT →