Goodyear Tire & Rubber Co vs Yum! Brands, Inc. — how do they compare? Goodyear Tire & Rubber Co trades at $7.18 (market cap $1.94B), while Yum! Brands, Inc. trades at $151.16 (market cap $42.05B). The key difference: Yum! Brands, Inc. is far larger — about 21.7× Goodyear Tire & Rubber Co's market cap, and Yum! Brands, Inc. pays a 1.97% dividend while Goodyear Tire & Rubber Co pays none. Which is the better fit depends on your goals.
| GT | YUM | |
|---|---|---|
Market Cap | $1.94B | $42.05B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $11.54 | $168.16 |
52-Week Low | $5.58 | $138.21 |
Enterprise Value | $9.25B | $53.32B |
Dividend Yield | — | 1.97% |
Signals from Pluang's Aura AI — not financial advice
GT trades at $7.18, up 7.81% today, with a bullish technical signal and moving average alignment. The stock shows attractive valuation ratios (P/E 4.69, P/B 0.64) but faces profitability challenges, with a net income margin of -11.64% in 2025. Recent news includes a shift to the S&P SmallCap 600 and a $1.05 billion senior notes offering. Q1 2026 earnings beat estimates, yet revenue trends are declining.
Outlook: Deep value metrics and analyst consensus target of $8.75 suggest upside, but persistent net losses, high debt, and competitive pressures pose significant risks. Investors should weigh low valuation against operational headwinds and macroeconomic sensitivity.
YUM Brands trades at $152.32, down 3.73% amid a food safety investigation at Taco Bell. Technical indicators show bearish momentum with support at $151 and resistance at $154. Fundamentally, revenue grew to $8.21B in 2025 with a net income margin of 20.48%, while the P/E ratio stands at 24.61. The company recently announced the $2.7B sale of Pizza Hut to focus on KFC and Taco Bell, alongside a $4B share buyback authorization.
The outlook remains cautious due to near-term headwinds from the health probe, but long-term growth prospects are supported by brand focus and capital returns. Risks include regulatory scrutiny and integration challenges from the divestiture. Analysts maintain a consensus price target of $174.60 with 37% buy ratings, suggesting potential upside if operational stability is restored.
Trailing returns across standard periods
Latest headlines on both assets
Goodyear Tire & Rubber Co manufactures and sells a variety of rubber tires under the Goodyear brand name. The firm's tires are used for automobiles, trucks, buses, aircraft, motorcycles, mining equipment, farm equipment, and industrial equipment.
Read more on GT →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →