General Motors Company vs Tractor Supply Co — how do they compare? General Motors Company trades at $77.7 (market cap $70.01B), while Tractor Supply Co trades at $31.12 (market cap $15.82B). The key difference: General Motors Company is far larger — about 4.4× Tractor Supply Co's market cap, and Tractor Supply Co pays the higher dividend (3.18%). Which is the better fit depends on your goals.
| GM | TSCO | |
|---|---|---|
Market Cap | $70.01B | $15.82B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $86.38 | $62.65 |
52-Week Low | $48.89 | $29.14 |
Enterprise Value | $173.34B | $22.01B |
Dividend Yield | 0.93% | 3.18% |
Signals from Pluang's Aura AI — not financial advice
General Motors (GM) trades at $76.87, up 0.2% daily, with a neutral technical signal. The company shows strong operational cash flow of $26.87B in 2025 and has beaten earnings estimates for three consecutive quarters. Valuation metrics appear attractive with P/S of 0.4 and P/B of 1.12, while analyst consensus remains bullish with a $102 price target representing 33% upside potential.
GM presents a value opportunity with depressed valuation multiples despite recent earnings beats and solid cash generation. Key risks include declining profit margins (1.38% net margin in 2025), competitive pressures in the EV transition, and elevated debt levels. The stock's appeal hinges on margin stabilization and successful execution of strategic initiatives amid industry headwinds.
Tractor Supply (TSCO) trades at $30.55, up 1.03% on the day, with a bearish technical signal from moving averages. Recent earnings missed expectations in Q4 2025 and Q1 2026, though Q2 2026 results are pending. Revenue grew to $15.52B in 2025, with a net income margin of 6.91% and a P/E ratio of 14.86. The company announced a partnership with Instacart for delivery services and maintains a dividend, with the next payment scheduled for June 2026.
The outlook is mixed: analyst consensus is a 'Buy' with a $39.14 price target, implying significant upside, but near-term headwinds include consumer pressure and recent earnings misses. Risks involve competitive retail dynamics and macroeconomic sensitivity. The stock's current valuation presents a potential opportunity if execution improves, but volatility may persist until earnings momentum recovers.
Trailing returns across standard periods
Latest headlines on both assets
General Motors Co. emerged from the bankruptcy of General Motors Corp. (old GM) in July 2009. GM has eight brands and operates under four segments: GM North America, GM International, Cruise, and GM Financial. The United States now has four brands instead of eight under old GM. The company lost its U.S. market share leader crown in 2021 with share down 280 basis points to 14.6%, but we expect GM to reclaim the top spot in 2022 as 2021 suffered from the chip shortage. GM Financial became the company's captive finance arm in October 2010 via the purchase of AmeriCredit.
Read more on GM →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →