General Motors Company vs CarMax, Inc — how do they compare? General Motors Company trades at $77.44 (market cap $70.01B), while CarMax, Inc trades at $60.45 (market cap $8.36B). The key difference: General Motors Company is far larger — about 8.4× CarMax, Inc's market cap, and General Motors Company pays a 0.93% dividend while CarMax, Inc pays none. Which is the better fit depends on your goals.
| GM | KMX | |
|---|---|---|
Market Cap | $70.01B | $8.36B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $86.38 | $63.53 |
52-Week Low | $48.89 | $30.88 |
Enterprise Value | $173.34B | $26.87B |
Dividend Yield | 0.93% | — |
Signals from Pluang's Aura AI — not financial advice
General Motors (GM) trades at $76.87, up 0.2% daily, with a neutral technical signal. The company shows strong operational cash flow of $26.87B in 2025 and has beaten earnings estimates for three consecutive quarters. Valuation metrics appear attractive with P/S of 0.4 and P/B of 1.12, while analyst consensus remains bullish with a $102 price target representing 33% upside potential.
GM presents a value opportunity with depressed valuation multiples despite recent earnings beats and solid cash generation. Key risks include declining profit margins (1.38% net margin in 2025), competitive pressures in the EV transition, and elevated debt levels. The stock's appeal hinges on margin stabilization and successful execution of strategic initiatives amid industry headwinds.
CarMax (KMX) trades at $55.73, up 1.57% with bullish technical signals from moving averages. The company shows mixed fundamentals with a high P/E of 36.61 but attractive P/S of 0.32, while recent Q1 2026 earnings beat expectations. Revenue has declined from $31.9B in 2022 to $26.35B in 2025, though net income improved to $500.56M. Technical analysis indicates bullish momentum with support at $55 and resistance at $56.
Outlook remains cautious with analyst consensus at Hold (62.86%) and price target of $48.91 below current levels. Key risks include ongoing margin pressure and high debt load of $18.14B. Positive catalysts include the four-pillar turnaround strategy gaining traction and insider buying activity.
Trailing returns across standard periods
Latest headlines on both assets
General Motors Co. emerged from the bankruptcy of General Motors Corp. (old GM) in July 2009. GM has eight brands and operates under four segments: GM North America, GM International, Cruise, and GM Financial. The United States now has four brands instead of eight under old GM. The company lost its U.S. market share leader crown in 2021 with share down 280 basis points to 14.6%, but we expect GM to reclaim the top spot in 2022 as 2021 suffered from the chip shortage. GM Financial became the company's captive finance arm in October 2010 via the purchase of AmeriCredit.
Read more on GM →CarMax sells, finances, and services used and new cars through a chain of over 230 used retail stores. It was formed in 1993 as a unit of Circuit City and spun off into an independent company in late 2002. Used-vehicle sales typically account for about 83% of revenue and wholesale about 13%, with the remaining portion composed of extended service plans and repair. In fiscal 2022, the company retailed and wholesaled 924,338 and 706,212 used vehicles, respectively. CarMax is the largest used-vehicle retailer in the U.S. but still estimates that it has only about 4% U.S. market share of vehicles 0-10 years old in 2021. It seeks over 5% share by the end of calendar 2025 and revenue between $33 billion to $45 billion by fiscal 2026. CarMax is based in Richmond, Virginia.
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