Compare General Mills, Inc. (GIS) vs Vital Farms Inc (VITL) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
General Mills, Inc. vs Vital Farms Inc — how do they compare? General Mills, Inc. trades at $38.92 (market cap $19.46B), while Vital Farms Inc trades at $13.52 (market cap $581.88M). The key difference: General Mills, Inc. is far larger — about 33.4× Vital Farms Inc's market cap, and General Mills, Inc. pays a 6.69% dividend while Vital Farms Inc pays none. Which is the better fit depends on your goals.
| GIS | VITL | |
|---|---|---|
Market Cap | $19.46B | $581.88M |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $51.27 | $52.41 |
52-Week Low | $32.17 | $8.28 |
Enterprise Value | $32.95B | $584.69M |
Dividend Yield | 6.69% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $38.95, up 6.83% in the last session, with a bullish technical signal from moving averages. The stock shows mixed earnings performance, beating estimates in Q3 2025 and Q2 2026 but missing in Q4 2025. Revenue declined to $19.49B in 2025, with net income margin turning negative at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to support margins amid soft demand.
The outlook is cautious; while valuation appears attractive with a P/E of 9.23, weak sales and profit pressure pose risks. Analyst consensus is mixed with 22.22% buy ratings, but the average price target of $36.14 suggests limited upside. Key risks include competitive pressures and macroeconomic headwinds affecting consumer spending.
Vital Farms (VITL) trades at $13.53, up 3.2% with a bullish technical signal from moving averages and oscillators. The company shows solid fundamentals with a P/E of 13.06, P/S of 0.79, and strong profitability metrics including 35.21% gross margin and 15.44% ROE. Recent quarterly earnings have been mixed with one beat and two misses, while analyst consensus remains positive with 56% buy ratings and a $13.50 price target. However, negative net cash flow and a pending class action lawsuit present notable concerns.
The outlook balances attractive valuation against execution risks. The stock's below-market P/S ratio and strong profitability provide fundamental support, but recent earnings misses, declining projected net income for 2026, and legal uncertainties create headwinds. The bullish technical setup and analyst support suggest potential upside, though investors must weigh these against the company's cash flow challenges and competitive pressures in the natural foods sector.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About General Mills, Inc.
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →About Vital Farms Inc
Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →
