Compare General Mills, Inc. (GIS) vs Hasbro, Inc. (HAS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
General Mills, Inc. vs Hasbro, Inc. — how do they compare? General Mills, Inc. trades at $38.96 (market cap $19.46B), while Hasbro, Inc. trades at $81.59 (market cap $11.39B). The key difference: General Mills, Inc. is the larger of the two by market cap, and General Mills, Inc. pays the higher dividend (6.69%). Which is the better fit depends on your goals.
| GIS | HAS | |
|---|---|---|
Market Cap | $19.46B | $11.39B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $51.27 | $105.88 |
52-Week Low | $32.17 | $70.95 |
Enterprise Value | $32.95B | $13.66B |
Dividend Yield | 6.69% | 3.48% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $36.46, down 0.38% on the day, with a neutral technical signal and mixed earnings history. The stock shows a low P/E of 9.23 and pays a dividend, but faces net income margin pressure at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to combat soft consumer demand.
Outlook remains cautious with sales pressure expected in 2027, though valuation appears attractive. Key risks include competitive pressures and margin recovery challenges. Analyst consensus is mixed with a hold-heavy rating, suggesting patience for turnaround execution amid economic headwinds.
Hasbro (HAS) trades at $78.42, down 1.4% on the day, with technical indicators showing a bearish trend while fundamentals reveal mixed signals. The company reported a net loss of $322.4M in 2025 despite beating earnings expectations for three consecutive quarters, with revenue of $4.7B and negative profit margins. Analyst consensus remains strongly positive with a $105.43 price target and no sell ratings among 33 analysts, though technical signals and recent stock performance suggest near-term pressure.
The investment case hinges on execution of Hasbro's 'aging up' strategy and Wizards segment growth against significant debt levels and profitability challenges. While Wall Street sees 34% upside to consensus targets, investors face risks from competitive pressures, high valuation multiples, and inconsistent earnings performance that could limit near-term appreciation.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About General Mills, Inc.
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →About Hasbro, Inc.
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →
